Well, I'm in Spanish 4 at UCR now. I just finished my second class period. It's been a real struggle, but I can keep up ok. One thing has me pissed off to hell and back, though.
In this class, we have 5 required textbooks, all of which are available at the UCR bookstore. As you walk in to the UCR bookstore, you are confronted by a giant plastic bear perched on top of a plastic blur mountain with the letters ''UCR'' emblazoned on the side. Continuing past the eerily staring animal, you enter the bookstore proper, where a multitude of books, clustered to the right half of the room, appear as unwanted as lepers. Directly ahead, a sign hanging above a set of stairs reads "TEXTBOOKS ON LOWER FLOOR". Nothing so far poses any sort of problem. The problem is the other half of the bookstore, which is entirely taken up by a gross display of pure consumerism. The same three letters ("UCR") cry out desperately for your attention from notebooks, mugs, pillows, t-shirts, sweatshirts, pencils, teddy bears, paperweights, pom-poms, foam fingers, pennants, license plate frames, bumper stickers, posters, postcards, and all other sorts of despicable paraphernalia. Unfortunately, my suspicion is that the same scenario repeats itself across many campuses nationwide.
My simple question is: Why? Why are these sorts of things necessary? Either it is just an attempt of the university to make more money, in which case it's monetary greed, or there's actually a market for UCR ashtrays. In the latter case, we deal with a different kind of greed, the desire to keep bits of the past. In some ways, this greed is worse because it feeds the monetary kind of greed. Avarice is horrible enough when applied to money, but the inability to move on and the need to hold on to the past is evident of severe societal problems. Putting the UCR bookstore aside, why is our culture as a whole so obsessed with the material? Not just the material, even, but also the past- it's like people constantly need material goods to remind themselves of deeds or accomplishments. There's a word for that, you might say, and it's perfectly acceptable- people are entitled to their 'trophies'. I wholeheartedly agree that trophies are important, but not everywhere or for every deed. However, our society feels like it needs to be rewarded too much and too often, more than likely for menial accomplishments. One would hope that the pride of the accomplishment itself would be easily remembered.
In any case, while this rampant consumerism was raging through half the bookstore, I went downstairs to try and find the textbooks I need for Spanish. Lo and behold, even though they had all sorts of UCR artifacts, they only had one of my textbooks. That was yesterday, and another two came in today, so now I have three textbooks out of five.
Things will work out in the end, though. I'm not really angry that the books aren't there, I just fond the social ramifications interesting.
So I Go/